Product Launch Disaster

This week Dave and I have been busy organising firewood before the winter truly sets in.

We’ve been down in the valley cutting up a tree which blew over a couple of months ago…

Dave’s been busy test driving his new Stihl MSA 220 battery electric chainsaw…

The funny thing is this chainsaw uses the same batteries as my Tesla, 18650 battery cells!!

A lot of people think a battery chainsaw wouldn’t be that powerful…

In fact with a direct comparison with an engine chainsaw it’s actually more powerful!!

Dave gets about an hour’s use out of it before the battery dies…

We have two batteries and a fast charger…

It only takes about 15 minutes to charge the battery…

So we have one battery charging whilst we use the other battery…

Cutting up the tree has actually been quite easy…

The difficult part has been getting the logs up from the valley to the house…

What we really need is a pickup truck…

This is been something on Dave’s wish list for a number of years…

For a while we heard rumours that Tesla were going to release a pickup truck…

And we been waiting for the product launch…

Last week Tesla launched a new pickup truck called the cybertruck…

This product launch was fascinating to watch…

It’s been called one of the worst product launches in history...

BUT… Within 48 hours of the launch Tesla had generated $4 billion worth of orders ??

Elon musk had warned everybody that this new pickup truck was going to be very futuristic looking.

He calls it the cybertruck…

And had warned everybody last month it looks like something out of science fiction film…

Well guess what…

That’s exactly what it is….

Is one of those you either love it or hate it products…

In fact most people hate the look of it…

It’s incredibly polarising…

When they drove it out onto the stage everybody was shocked….

The first half of the presentation went very well…

The specifications of the truck were pretty incredible…

With a battery range of over 500 miles…

And the starting price of only $39,000…

They showed how indestructible it was by hitting it with a sledgehammer on the door and it did not even dent…

Tesla have developed a new type of glass which is shock resistant…

They were demonstrating baseball size steel balls been dropped on sheets of glass from over 20 feet.

And it did not break…

They then threw one of the steel balls at the side window of the truck..

And the window smashed…

Elon musk looked incredibly embarrassed…

He then proceeded to rush through the rest of the presentation very quickly…

Tesla did not even post the video of this event on their website…

However videos of the event have appeared all over the Internet….

And Google trends shows that over 2 million people searched for cyber truck the day after the event…

And the press has picked up on this and given Tesla tons of free exposure…

But here’s the thing…

Within 48 hours of the event Tesla had over 167,000 orders for their cyber truck.

One of those orders was from Dave, he’s ordered a top of the range triple motor cyber truck!!

Tesla has generated over $4 billion of advanced orders!!

All with no advertising or paid promotion!!!

So why has this worked?

I think it’s because of massive pattern interrupt…

This pickup truck looks like no other vehicle ever created…

Plus a massive product launch failure which is generated news headlines around the world…

It just goes to show if you’ve got a compelling product….

Great specs….

Killer pricing….

Really well targetted….

and an overall amazing offer….

It just sells itself….

Let me know what you think by replying to this email…

You can watch a recording of the product launch here on YouTube 🙂

all the best,

 

 

Sarah

 

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