Whenever I’m in the supermarket I always seem to get into the wrong line at the checkout…

You know what I’m talking about…

All the other lines seem to move much faster…

However here in France things are compounded by cheque books..

For some weird reason in France a lot of people still pay using a cheque…

Remember those?

In the UK you’re not actually allowed to use cheques in most shops any more!!

it takes so much longer for somebody to pay for their shopping using A cheque..

Open the cheque-book and sign
Hand the cheque to the cashier
The cashier messes around putting the cheque in the cash register to print the cheque..
Sometimes this doesn’t work, so has to be done several times!
The customer has to check the amount printed out on the cheque…
The cashier then has to check the identification of the customer using an ID card
The cashier then enters the cheque amount into the till…

This takes forever!!!

Oh yeah and then the person decides to get a bunch of coupons out of their bag to try and get one or two cents off their shopping bill!!!

This drives me nuts…

Especially when you have four or five people in front of you all doing the same!!

There are way too many moving parts…

This slows things down, and gives a really bad customer experience…

As marketers I think we can learn a lot from this…

A lot of people struggle with online marketing…

Why?

Because they have to many moving parts in their business.

And over complicating things….

A lot of people think to be successful online you need…

– A huge email list
– lots of traffic
– Search engine optimisation
– A fancy website

Well in fact you don’t need any of those things…

In fact it’s easy to make over $10k per month with the list of only 200 people!

Oh yeah and guess what you don’t need much traffic to do this…

When it comes down to it,

Less is definitely more…

I’m now doing more and more of my grocery shopping online..

At least I don’t need to line up behind a dozen people paying with a cheque!

Have a great week whatever you’re doing,

Sarah